It has been a long couple of days. Preparing and presenting a three hour workshop on search engine optimisation for Connecting Somerset – a council funded initiative to help local business owners make the most of ICT. The problem with my workshop is the way the web changes so fast, and search engine algorithms, even faster. What is best practice one minute, becomes a no-no the next. Inevitably, this means I have to modify my presentation and the associated handout every time I deliver it.

It was a real shame that some of the confirmed delegates didn’t turn up. This information is extremely valuable for business owners, and I know of no other forum where you can get it for free (well, almost free – there’s a nominal fee to cover lunch and venue hire). Once again, I had plenty of positive feedback and thanks from the delegates, who appeared for the most part to be very happy with the new things they had learned.

As we move forward, search engine optimisation will become much more closely linked with social media, and this a theme we started to develop today, and one that we will be developing further with a selection of new products from HigherSites.

If any of the delegates do find my blog, I’d welcome some feedback here – just use the comments facility below. If you haven’t attended a workshop yet, get your name to me to be put on the list. You don’t necessarily have to be a Somerset-based business to benefit.

Now, I am hugely tired, and I am going to bed!