Professional SEOs may have noticed that the Google algorithm seems to have got a lot more touchy about keyword density of late. More than ever, over-cooking the balance of keywords to content is a sure way to see your website slide down the Google rankings. I made a change to my giftware website the other day, and Google really took exception to it. Orders have gone through the floor!
So, how do you write content for Google?
The answer is: you don’t! You have to write your content for your users – what I like to call “human content”. As search engine algorithms get smarter and smarter, there becomes far fewer opportunies to manipulate websites in the index, and those that try to do so will be penalised.
If you do write good quality human content, Google will properly index it and rank you well.
It may be the beginnings of very good times for professional copywriters!
I agree. Keyword rich content is fast giving way to ‘quality’ content. If your visitors like your content, they will automatically make it popular on the internet and search engine crawlers will follow. More than SEO.. Its about SMO now!