Comments on: The Basic Principles of SEO (Search Engine Optimisation) http://www.davidhurst.co.uk/2008/04/01/the-basic-principles-of-seo-search-engine-optimisation/ PHP/MySQL, REALbasic, Javascript Developer Tue, 06 Jan 2009 12:06:22 +0000 http://wordpress.org/?v=2.3.1 By: advertising and publicity http://www.davidhurst.co.uk/2008/04/01/the-basic-principles-of-seo-search-engine-optimisation/#comment-18204 advertising and publicity Tue, 11 Nov 2008 07:09:38 +0000 http://www.davidhurst.co.uk/2008/04/01/the-basic-principles-of-seo-search-engine-optimisation/#comment-18204 <strong>advertising and publicity...</strong> Photo by Steve Goodman Beth\'s Blog: Flickr Photos/... advertising and publicity…

Photo by Steve Goodman Beth\’s Blog: Flickr Photos/…

]]> By: Joel McLaughlin http://www.davidhurst.co.uk/2008/04/01/the-basic-principles-of-seo-search-engine-optimisation/#comment-17487 Joel McLaughlin Wed, 15 Oct 2008 22:52:56 +0000 http://www.davidhurst.co.uk/2008/04/01/the-basic-principles-of-seo-search-engine-optimisation/#comment-17487 I kind of wanted the Microsoft takeover to go through :-( Great tips and I agree on your 4 tips. You definitely need a good site, well written with good interesting content and inbound links. I kind of wanted the Microsoft takeover to go through :-(

Great tips and I agree on your 4 tips. You definitely need a good site, well written with good interesting content and inbound links.

]]> By: David Hurst http://www.davidhurst.co.uk/2008/04/01/the-basic-principles-of-seo-search-engine-optimisation/#comment-16688 David Hurst Wed, 17 Sep 2008 14:15:02 +0000 http://www.davidhurst.co.uk/2008/04/01/the-basic-principles-of-seo-search-engine-optimisation/#comment-16688 As an addition to my comment above in response to Randy's question... When Google is certain that your website is THE website the user is searching for, it will also display key links from the main sections in your website to help the user find what they want more quickly. We can use one of HigherSites' clients as an example here: Searching for "clerksroom" brings back clerksroom.com at the top of the list, with key section links too. Searching for "barristers arbitrators mediators" also brings clerksroom.com back at the top of the list, but without the key links. This is because in the first case, the query is the brand name and Google guesses (correctly) that clerksroom.com is the main result for this query, so it offers the extra links. Whereas, the second query is more generic and Google cannot therefore be sure that clerksroom.com is the exact site you are searching for. It presents them top because their content matches the query, but it does not make the assumption that this is the website you were looking for and therefore it does not display the key links. Hope that's clear. As an addition to my comment above in response to Randy’s question…

When Google is certain that your website is THE website the user is searching for, it will also display key links from the main sections in your website to help the user find what they want more quickly. We can use one of HigherSites’ clients as an example here:

Searching for “clerksroom” brings back clerksroom.com at the top of the list, with key section links too. Searching for “barristers arbitrators mediators” also brings clerksroom.com back at the top of the list, but without the key links. This is because in the first case, the query is the brand name and Google guesses (correctly) that clerksroom.com is the main result for this query, so it offers the extra links. Whereas, the second query is more generic and Google cannot therefore be sure that clerksroom.com is the exact site you are searching for. It presents them top because their content matches the query, but it does not make the assumption that this is the website you were looking for and therefore it does not display the key links.

Hope that’s clear.

]]> By: David Hurst http://www.davidhurst.co.uk/2008/04/01/the-basic-principles-of-seo-search-engine-optimisation/#comment-15518 David Hurst Sat, 16 Aug 2008 19:43:17 +0000 http://www.davidhurst.co.uk/2008/04/01/the-basic-principles-of-seo-search-engine-optimisation/#comment-15518 Interesting question Randy, and one that has a simple answer. Google just does it. If you lay out your website into clear sections, Google is clever enough to break it up for you. A site map submitted to webmaster tools is always a good idea too. Interesting question Randy, and one that has a simple answer. Google just does it. If you lay out your website into clear sections, Google is clever enough to break it up for you. A site map submitted to webmaster tools is always a good idea too.

]]> By: Randy KIrk http://www.davidhurst.co.uk/2008/04/01/the-basic-principles-of-seo-search-engine-optimisation/#comment-15487 Randy KIrk Thu, 14 Aug 2008 22:26:27 +0000 http://www.davidhurst.co.uk/2008/04/01/the-basic-principles-of-seo-search-engine-optimisation/#comment-15487 What do you need to do to get Google to arrange your natural information with a header and then several departments, like major retail outlets all have now. What do you need to do to get Google to arrange your natural information with a header and then several departments, like major retail outlets all have now.

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