I’ve been watching Hugh’s Chicken Run (featuring Hugh Fearnley-Whittingstall) on Channel 4 for the past two days and I’m looking forward to this evening’s installment. The programme, if you haven’t seen it, highlights the plight of the battery farmed chicken. These birds go from chick to food in 39 days, during which time they will not see daylight, will live in spaces so confined that they have no room to move, will be overfed to the point where they can barely stand and will have to live in their own filth for that entire period. This is wholly unacceptable.
The poultry industry as a whole seemed very keen to quickly shut Hugh and his camera crew out, so he started his own farm. Interestingly, he divides the large chicken shed in half and rears 2,500 birds intensively, and 1,500 as free range. The difference in the flocks is amazing. The free range chickens run around, go outside, and generally seem to enjoy their environment and life in general. Conversely, the battery chickens become increasingly lethargic as they grow. Very sad to see.
Sick birds in the battery farm are routinely culled each day, because they are “unprofitable” - a process which reduces Hugh (and no doubt many viewers) to tears. The whole thing is completely sickening.
Let’s not misunderstand each other here though. I do not subscribe to “animal rights”, and I enjoy eating meat - especially chicken. In fact, I would go so far as to say animals don’t have “rights”. These creatures are incapable of analysing their own situation, claiming their so-called “rights” or doing anything to change their lot in life. Instead, I believe that we as humans have a responsibility to care for our animals and treat them with respect, even if we are breeding them simply for food. In fact, this ability to care for less intelligent creatures and dignify them is one of the key qualities that sets humans apart from animals. Further, any person that shirks this responsibility in favour of a quick buck is, in my opinion, sub-human.
The supermarkets have much to answer for here. As Mr Fearnley-Whittingstall frequently emphasises, Tesco selling two chickens for a fiver is a total nonsense. They claim they are simply catering for a low-budget market, but I have to dispute this. I cannot afford to dine on fillet steak frequently. I do not have some divine right to dine on fillet steak, so I do not expect to dine on fillet steak. I do not need to eat fillet steak. The same is true of chicken. If a family genuinely cannot afford to pay more than £2.50 for a bird, then they should not expect to eat poultry so frequently. Chicken is not a staple dietary requirement and it is perfectly possible to purchase healthy, filling, nutritious and tasty food without resorting to buying cheap chicken. In fact, as Hugh ably demonstrates, one chicken can be made to go twice as far by fully stripping the carcass and making delicious risottos and soups. Using the carcass of one free range bird, that many onlookers agreed was fit for the trash, he stripped enough meat to make 6 good portions of chicken risotto (with the help of an onion, a few veg and a bag of rice - all cheap ingredients).
The supermarkets are all giving Hugh the run-around. No-one wants to be interviewed. Why? If they were happy with their produce and practices, surely they would be prepared to stand by them? But of course they know that what they are doing is unacceptable, and hence they don’t want to put their name to it. They would rather turn a blind eye and count their immoral profits as punter after unsuspecting punter walks out of their stores with two battery farmed birds for £5. It’s all about the money.
The thing is, it’s very easy to mount one’s high horse on a topic, but it can be somewhat more difficult living up to such high aspirations. For example, my wife and I decided not to eat battery farmed chickens a while back, and we have been enjoying the superior flavour of free-range birds since. It’s easy to make an informed choice when buying a whole bird, but what about all the other chicken products you might buy? Chicken escalopes, chicken kiev, chicken roll for sandwiches, chicken soup, pre-packaged sandwiches, et al. Are we really to assume that free-range meat is being used to make any of these products? Probably not. The packaging certainly doesn’t tell you.
My wife phoned me before dinner yesterday asking whether she should chuck out a box of chicken escalopes she had found in the freezer, because they were almost certainly battery farmed. After a bit of thought, I came to the conclusion that such an action would show even less respect for the bird’s life. We can’t turn back time and unbuy something, and to throw out food would make the animals life mean even less. So, we decided to eat them, and eat them we did. Won’t be buying any more though.
A free range chicken costs around £5 - £6. This seems perfectly reasonable to me, considering how many it can feed. For those that still say they really can’t afford the extra £2, here are just a handful of examples showing how you can save two quid in other aspects of life to pay for that delicious chicken:
Smoke 8 less cigarettes
Drive 10 miles less
Drink one less pint of beer
Turn off lights when you leave a room
Watch a film on TV or a DVD you already own instead of renting one
£2 is a small price to pay for a clear conscience, and if as a result battery farming of chicken is eliminated, or at least greatly reduced, then that would be a great result for the social good.
Hugh Fearnley-Whittingstall is a great presenter and I’ve really enjoyed the Hugh’s Chicken Run series of programmes, not least because they take place just down the road from where I live, but I particularly love his attitude to food and his waste-nothing approach to meat. If ever you need an example of how to show respect to the animals you eat, Hugh Fearnley-Whittingstall is it. His website is at www.rivercottage.net. You can get more information on this programme and sign up to the Chicken Out campaign at www.chickenout.tv.
If you haven’t seen it yet, don’t forget to watch Hugh’s Chicken Run on Channel 4.


#1 by N at January 9th, 2008
AND…..would you believe the Telegraph said: Hugh was going to have to crank it up a notch to make a difference to peoples opinions?!!?? Cramped conditions - endless darkness, pain and a life without stimulation or freedom clearly not enough!?!! Its like a modern day Nazi camp for animals! And sticking up for the lady that said she cant buy on a single mums budget?? She didnt look like she was starving to me.
It astounds me at peoples inability to see beyond there own situation and ability to find an excuse to suit when what they actually mean is they dont care. She could cut out unneccessary meat alltogether and that would be even cheaper. - Which leads me to your comment about animal rights. I think its just people standing up for animals as animals cant stand up for themselves - all living beings should have a right to live in a way that would give them a certain standard - anything less is inhumane. Personnally I dont eat meat because I dont need to - why cause any suffering when you dont have to - If I was a cave person Im sure I would! But we have moved on somewhat since then. Anyway, good on you for giving a **** as The Telegraph claims - and clearly the majority dont. My rant over : )
#2 by David Hurst at January 9th, 2008
That lady was irritating me too. It seemed like she had made up her mind long before and was stubbornly sticking to it. It’ll be interesting to see if that changes in tonight’s programme.
My comments on animal rights were made because I don’t want to be branded with that brigade. My experience of animal rights activists is that they are obsessed with the so-called “rights” of animals whilst at the same time being singularly unconcerned with the welfare of their fellow man. Extremism always breeds idiocy.
That’s why I like Hugh’s approach - even those that don’t eat meat can relate to what he’s doing. I hope everyone signs up to the Chicken Out campaign and forces a change in the poultry farming industry.
#3 by sarah knott at January 13th, 2008
Hi Hugh,
I totally support you, and since Thursday we have tried to purchase free range chickens from our local supermarkets and all were sold out. But looking at the shelf space allocated for free range chickens, they were only allocated with 1 row. Today (Sunday 13th Jan) we went again to buy a chicken and again none were available, (Asda, Morrisons, Tesco and also Sainsbury’s) there were however in Sainsbury’s 8 other people looking for Free Range Chickens and we all complained to the store Manager. Hopefully soon we will have more free range chickens in all stores.
Kindest Regards
Sarah from Hyde Cheshire
#4 by David Hurst at January 15th, 2008
Thanks Sarah. I’m not actually Hugh of course, but I’m sure he’ll be chuffed to read your comments if he stumbles upon my humble website at any point.
#5 by helen templeton at January 22nd, 2008
HI Hugh, I am a checkout operator at asda barrow-in-furness, I have noticed less standard chickens coming through till and i have tried each day after work to buy free range birds, we are always sold out! I spoke to the guys on the dept. they say standard birds are being let on the shelves, with racks and racks not making it to the shelves, this has to be good news! Also more free range eggs being sold, and asda has a promotion of 18 good sized free range eggs for £2.00. Thats a real saving previously we have sold 6 for around £1.80. I will email again of any developments, good look with the campagn.
Helen.
#6 by Lally at January 26th, 2008
Hi David,
I very much enjoyed reading your post and indeed watching Hugh’s series. I have always bought free range eggs but never meat, simply because I, like countless others, have never really thought about the life of a chicken reared for meat.
I think the programme sheds light on the whole subject of poultry farming, from cost to consumer. I agree there should be a range of other free range products available at the supermarket, because let’s face it - who has time to make their own kievs?
I hope Hugh’s campaign and it’s followers can make a big difference to how people in this country see the meat they eat and also how the supermarkets price and display their wares in the future.
Lally.
#7 by David Hurst at January 26th, 2008
Thanks for the kind comments Lally.
I think in some ways it’s worse for the egg laying birds. Battery farmed laying chickens don’t get to move at all, and suffer such conditions for considerably longer, before heading off to be pulped into children’s school dinners…!
We’ve just done our first monthly shop after taking the decision to avoid all chicken products that were not advertised as free range. It’s hard - you try it folks! So many things that we used to buy are now off the menu. What’s more, we couldn’t even buy any chicken at all, because Asda in Taunton (one of the largest Asdas around) didn’t have a single free range bird on the shelves. I’ve noticed in Tesco too a complete lack of free range poultry. I’m hoping this is because they sell out of it quick and that it is not some dark scheme on the part of the supermarkets to offload their stock of battery farmed birds.
On a plus note, Asda had a great offer on 18 free range eggs - just £2. Bargain!
Anyway, from the comments here (which I greatly appreciate) and from the people I speak to, it would seem that Hugh and Jamie have done an excellent job educating the public. The British shopper is not normally an animal hater - people do respond to campaigns such as this, just look at the sales of veal for proof of that.
#8 by PAUL THOMAS at July 21st, 2008
The saddest aspect of Hugh’s campaign is that the vast majority of the population can no longer cook a meal from its basic ingredients! People are relying on the supermarket to source virtually everything in their lives & often ready made. For some even if the raw materials for a meal were given to them they would be unable to convert then into a meal
I think the supermarkets know this & so don’t want to rock the boat & risk losing their vast endless profits. They have just about decimated the high street & local shops & are now moving onto competing with the Take Aways’s.
The average individual has missed this while watching Big Brother. Ironic really